Simple Ways to Improve Your Local Map SEO Ranking

Local map pack ranking can be tracked using Google Search Console. It shows how your website is performing and how visible it is on Google Maps. Another tool is Bright Local, which lets you monitor competitors and track your ranking on specific keywords. The following are some of the ways to increase your local maps SEO ranking. Try one of them out to increase your visibility online. And, don't forget to leave reviews and feedback for other users to see if your customers are satisfied.

Ranking in the local Google map pack

The local Google map pack displays the top three results for your search. Before, the top seven results were displayed in the map pack. However, Google has changed this and only displays the top three results. Getting in the top three spots gives you maximum exposure, credibility, and relevancy. You can gain high traffic inflow by improving your local Google map ranking. There are some factors that will directly affect your ranking. Here are some of them.

Firstly, you should focus on your local area and your target audience. Listed businesses on the map pack receive 50% more clicks than their competitors, which is why you must focus on local SEO. Your local SEO should prioritize your target customers and ensure your location is visible to as many people as possible. By using Google map pack SEO practices, you will get more visibility on Google Map searches, which will ultimately bring more customers to your business. However, you need to be specific to rank high in the local Google map pack.

Setting up a Google Business Profile

In order to benefit from local maps SEO, your business must set up a Google Business Profile. Setting up a profile will not only increase your visibility in Google search results but will put you one step ahead of the competition. Some businesses simply fill out the basic details but leave their profiles unattended. These businesses end up achieving 5-star reviews and leaving their competition wondering how they managed to set up a better profile.

The first step in optimizing a Google Business Profile for local maps SEO is to set up an account and check whether your business has an existing profile. If your business has been around for a while, it may already have one. If not, it's still possible to do this with a single profile. Be sure to complete as many fields as possible and use guides if needed. Once your profile is ready, you can verify your listing.

Adding a detailed description to Google Maps

Optimizing your Google Maps listing is the backbone of your local SEO strategy. Without it, your business will not show up in local search results, and you will miss out on potential customers. For locally targeted search phrases, you can rank in the letter A or B, but without it, you will most likely miss out on calls and traffic. Here are three simple steps to improve your Google Maps listing:

Include a comprehensive description of your business on Google Maps. It should tell people the big picture of what you offer. Highlight your unique attributes and write the description in a tone that aligns with your brand. Make sure to include your targeted keyword phrase in the description. Once you've included all the elements of your Google Maps listing, you can add relevant keywords that will boost your ranking in local searches.

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Building trust through reviews

The key to building trust through reviews in local maps SEO lies in being proactive. Businesses can increase their local search rankings by requesting reviews and responding to customer feedback. Getting reviews on Google has several benefits. Google will rank your listing higher if it has more positive reviews than negative ones. Additionally, Google will allow you to embed photos and add CTA buttons. This is a great way to drive traffic to your website, which is important if you want to make money. In addition to building trust through reviews on Google, building reviews on other sites in the industry will improve your local search ranking.

The majority of consumers read online reviews. These reviews tell Google whether a business is good or bad. Consumers increasingly look to their peers to learn about local businesses. One study found that, in 2020, 87% of consumers will read online reviews. That number will continue to increase. You can leverage this by requesting more positive reviews on Google. To increase your local search ranking, it's essential to respond to all reviews.